🇺🇸 The U.S. isn’t a market. It’s fifty markets wearing a trench coat. I’ve watched brilliant foreign companies land in the U.S. with a great product and a confident plan… …based on one quiet assumption: “We’re entering the U.S. market.”

The truth about my last position: I didn’t walk into a “hot” category. I walked into a legacy, commoditized one — the kind where most buyers think they already know what you do, what you cost, and why you’re interchangeable.