I once took over U.S. expansion for a disruptive European AI SaaS company with a familiar paradox. Globally proven. Elite engineering talent. Deployments on some of the most complex infrastructure projects in the world. And yet: North America wasn’t scaling.

🇺🇸 The U.S. isn’t a market. It’s fifty markets wearing a trench coat. I’ve watched brilliant foreign companies land in the U.S. with a great product and a confident plan… …based on one quiet assumption: “We’re entering the U.S. market.”